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Justin Bieber - My World 2.0  |
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Justin Bieber’s debut full length, the follow-up to his recently released (four months ago) “My World” EP, “My World 2.0” is just the latest, and greatest subsequently, piece of ‘Bieber-mania;’ the next, and necessary, addition to the 16-year-old singer’s fast rising legend. Well, legend in the eyes of the millions upon millions of tweener girls who make up his cult-like fan base.
This record is mostly what you’d expect from someone barely old enough to get their drivers permit – light, flittering, and easy on the ears. With “My World 2.0” you won’t often engage yourself in heavy lifting, and while you don’t have to invest much of yourself into the disc while listening, the songs do make a lasting impact. Some of the material on “My World 2.0” is of the ‘here-today-gone-tomorrow’ garden variety, but there is a bulk of material that will actually stick in your craw after you press the stop button. Bieber has shown ability to evolve, an innate skill to mature less than half a year after his debut, something that can be accredited to his vocal talent, as well as the company he keeps while in the recording studio, company that includes Christina Milian, Ludacris, Sean Kingston, the Dream and the Stereotypes.
“My World 2.0” is equal parts smooth R&B and pop, a sonic mixture Bieber performs to the utmost, leading to huge, grandiose hooks that are ultimately hard to shake, and hard not to attempt to sing along to. The music is bubblegum to say the very least, making it easy to get into. Songs like ‘Baby’ and ‘U Smile’ are about as hospitable as a welcome wagon can get, and when Bieber sways into ballads territory, watch out (listen to ‘Stuck in the Moment’ to find out). “My World 2.0” is meant to serve as a continuation of Bieber’s “My World,” though it’s the logical next step if anything else. It is a better defined record and a better executed record on the whole.
Though Bieber is treading the very, very shallow waters of a youthful fan base with limited attention spans, fans who very well could just be hanging around until Nickelodeon or Disney tells them who the next ‘flavor-of-the-week’ is, its hard to imagine that someone as young and intrinsically talented as Bieber just being a sheer flash in the pan. In other words, he probably isn’t going away anytime soon.
Grade: B
Listen to: ‘U Smile’
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