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NBA Digital and cavs.com Launch "Cavaliers TV Companion"  |
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NBA Digital, in conjunction with the Cleveland Cavaliers (and other NBA teams), today announced the launch of the Cavaliers TV Companion presented by Kia Motors on cavs.com. The innovative and interactive live game companion is designed to enhance the television viewing experience for fans. The new full screen feature provides an in-arena experience with social media integration and video highlight packages that complement every single live telecast.
Highlights of the Cavaliers TV Companion include:
In-Arena Experience and Press Access - The unique application will simulate the experience of being in an NBA arena press box by giving fans access to pregame media notes, real-time statistical information, breaking news, 3D shot charts, and play-by-play analysis.
Social Media Integration - The Cavaliers TV Companion integrates current social networking features, allowing users to interact with other fans, team personnel, and on-air talent in real time, providing an innovative multi-screen experience. Fans can easily access their favorite social networking sites directly from the application, including Twitter, Facebook, MySpace, and Yahoo! to participate in widespread fan forum discussions or private chats with friends.
Halftime and Postgame Video Highlights - Every game will feature special halftime and postgame reports that will include video highlight packages, updated box scores, leader boards, and the ability to follow the action taking place on the court via the interactive shot tracker feature, which displays the location of each shot taken on the court.
“The Cavaliers TV Companion provides fans with a user-friendly experience to lean back and easily access information while enjoying the game on television,” said Bryan Perez, Senior Vice President and General Manager, NBA Digital. “We recognize the growing number of fans who simultaneously consume the NBA via television and the Internet, and this is the perfect broadcast companion for fans to experience all the action on the court, while connecting with friends on their preferred social network.”
Currently, 57 percent of Americans with Internet access at home report that they use the TV and Internet simultaneously. Of those Internet users, 27.9 percent of their time spent online is also spent watching TV. Internet video viewing continues to grow significantly, with a 12.4 percent increase when compared to last year according to Nielsen Media Research.
NBA Digital is the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.
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